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Strengthening Leadership, Risk Communications, and Preparedness in the Islands

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Guam,

Strengthening Leadership, Risk Communications, and Preparedness in the Islands Strengthening Public Health Preparedness in the Islands Sidnie Christian, Alyssa Boyea Key strategies in on leadership, risk communications, and preparedness, can help island jurisdictions prepare for and respond to emerging public health threats. ASTHO convened a two-day, in-person workshop in Honolulu from June 25 – 26, bringing together public health preparedness staff from American Samoa, the Commonwealth of the Northern Mariana Islands, the Federated States of Micronesia, Guam, Hawaiʻi, the Republic of the Marshall Islands (RMI), and Palau, as well as federal partners from CDC, the Department of Homeland Security, and the Administration for Strategic Preparedness and Response. The workshop focused on leadership and workforce development, risk communications, administrative preparedness, and more to support island areas as they prepare for and respond to natural disasters and other emerging public health threats, of which emerged key learnings that can benefit all island jurisdictions. Leadership and Workforce Development Leading through change requires transparency, trust, and collaboration. Planned change involves assessing readiness for change, identifying resources needed, securing buy-in, and determining a path forward. However, sometimes change can leave little to no time for preparation. Island jurisdictions have encountered challenges in the face of change, with many workshop participants sharing firsthand challenges around retaining institutional knowledge, infrastructure, and receiving assistance from the mainland United States in a timely fashion. As such, change readiness, succession planning, and effective change management practices are of utmost importance in the islands. Key recommendations and takeaways include: Utilizing a reputable framework, such as Kotter 8-Step Change Model, is pivotal for improving change readiness and change management. Change management frameworks and methods can assist with different types of change including structural change, strategic operational change, people-centric change, etc. Trust is hard to build, but easy to lose. Participants spoke about characteristics of high trust relationships including open communication, consistency, good judgement or expertise, and cultural sensitivity, while low trust relationships characteristics include lack of communication, inconsistency, and lack of teamwork. Succession planning is important to ensure institutional knowledge and capabilities remain in the wake of staff turnover or retirement. Identifying the necessary expertise, skills, and capabilities for each role is vital in the case of unplanned changes in staffing. Promising practices include annual review of critical positions, conducting talent calibration sessions, defining action plans, and obtaining buy-in from leadership and relevant partners. Risk Communications The island jurisdictions face emergencies that require creative response efforts. Both Hawaiʻi and RMI demonstrated innovative approaches in risk communications during COVID-19, finding success in forming critical partnerships, utilizing trusted voices within the community, and bridging communication gaps: Hawaiʻi utilized social media to showcase individuals such as doctors, pastors, social media influencers, and even local sports teams getting vaccinated, and utilized trusted voices to deliver messages. Additionally, they translated their materials into three languages (Marshallese, Samoan, and Hawaiʻian), modeling that no one gets forgotten, the true meaning of “ohana.” RMI created a working group with a mix of partners that curated press releases, educational materials, and sitreps, and served as a liaison between RMI Ministry of Health and Human Services and the community. It also partnered with several media outlets (e.g., radio stations, local papers, and other private sectors) and utilized mass text messaging to spread information quickly. The latter proved to resonate with most island jurisdictions who struggle with staying connected to hard-to-reach populations, namely those in more rural and disconnected communities. RMI was able to connect with these populations through WhatsApp to keep them updated throughout the COVID-19 response. Administrative Preparedness Improving administrative preparedness plans and processes ensure timely and efficient access to needed resources for a public health response. Most workshop participants are currently in the process of updating existing administrative preparedness plans, while some are working with other departments to create and implement new plans. Attendees discussed key partnerships for collaboration including other departments, Medical Reserve Corps, and other volunteer organizations. One common key challenge that emerged was around staffing (e.g., finding qualified people to fill vacancies, hiring process issues, making sure positions are competitive, etc.). To address this issue, island jurisdictions can work closely with other departments or jurisdictional agencies to streamline current processes, establish memorandums of understanding with different partners/facilities to assist with emergency procurement, and ensuring staffing vacancies are competitive and match public health classifications. Disease Forecasting A survey on state and territorial expertise and needs for infectious disease forecasts, models, and other outbreak analytic techniques—implemented by ASTHO with support from CDC’s Center for Forecasting and Outbreak Analytics—revealed that respondents from island jurisdictions experienced several barriers that led to limited use of infectious disease forecasts to inform communication and decision making. Challenges noted include limited software access, limited disease modeling capacity or skills, and lack of uniform reporting systems. Through a discussion-based exercise, workshop participants shared their challenges and considerations for ASTHO and CDC to assist with disease forecasting in the island jurisdictions moving forward. Challenges include but are not limited to: Delays with sending samples to labs and receiving results in a timely manner. Without timely results, it is challenging to take swift action. Lack of staff / staff wearing many hats with limited capacity. In most cases, there is no specific communication plan for disease forecasting within the departments. Communication can be challenging without clear processes and channels. Participants noted the desire for additional disease forecasting training and opportunities for collaboration. They suggested an integrated training session with island epidemiologists and other relevant staff to enhance disease forecasting knowledge and communication, as well as strengthen collaboration. Preparing for and Responding to Climate Events From hurricanes to typhoons to volcanic eruptions, the island jurisdictions are no strangers to the effects of changing climate. Willliam “Brandon” Aydlett, science and operations officer at the National Weather Service, and Shelbi Davis, Senior Analyst on the Environmental Health team at ASTHO, offer the following recommendations to island jurisdictions for preparing and responding to unprecedented climate events, as discussed with workshop participants: Create or update standard operating procedures for various climate related responses unique to the island. Always prepare for a category higher storm than is expected. Consider conducting regular vulnerability assessments to better understand areas where the island or its people may be most susceptible to adverse health impacts from climate events. Jurisdictions can learn from one another and find a sense of camaraderie in their preparedness efforts, much like the workshop participants. For example, one island jurisdiction noted that they currently do not have a warehouse to store equipment but are working on a plan to secure one; another jurisdiction, having recently revamped their warehouse, noted that they could assist their island neighbor in this endeavor and provide lessons learned as well as strategies to help secure a warehouse that will fit their needs. Looking Toward the Future Sharing lessons learned with one another and reflecting on how to apply those learnings in respective communities is crucial. Workshop participants shared their intent to share and utilize resources and information shared throughout the workshop with their leadership and team to begin implementing in their jurisdictions, as well as using strategies and skills learned to enhance partnerships. To all the participants and our Hawaiʻian hosts, we say mahalo. Related Resources Modernizing Infrastructure and Facilities for Readiness and Response | ASTHO PH-HERO Workforce Resource Center | ASTHO ASTHO STAR Center | ASTHO Evidence-Based Strategies to Enhance Public Health Emergency Preparedness and Response | JPHMP article yes

What ASTHO Expects from the Incoming Biden Administration

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As the country prepares for the inauguration of President-Elect Joseph R. Biden, Jr. on Wednesday, the incoming administration has highlighted several priorities over the next four years. This post is a summary of priorities that are closely aligned with the work and interests of state and territorial public health, including continued COVID-19 recovery and response, and climate change.

Public Health Policy Issues to Watch in 2021

Blog,
STIs,
HIV,
PFAS,

With many of the state and territorial legislatures reconvening over the next few weeks, we can look forward to new (and not-so-new) legislation start to crop up that will impact public health. To help navigate the new legislative sessions, ASTHO’s "2021 Legislative Prospectus" series highlights eight priority policy areas jurisdictions will address during this year. Each prospectus in the series provides a brief overview of the issue, the issue’s impact on health, and recent legislative trends aimed at addressing the issue. This year, ASTHO developed prospectuses on COVID-19, e-cigarettes, HIV, influenza, maternal mortality and morbidity, neonatal abstinence syndrome (NAS), polyfluoroalkyl substances (PFAS), and rural health.

Proposed Vaccination Laws to Watch in the New Year

Blog,
STIs,
HIV,
PFAS,

Vaccines are one of the greatest public health achievements of the last century, as well as some of the most powerful and cost-effective tools to prevent disease, disparities, disability, and death among children and adults. The COVID-19 pandemic and the unprecedented development and distribution of the vaccines against the novel coronavirus have generated much focus on state laws related to vaccinations. As state and territorial legislatures prepare to convene in the coming weeks, we can already identify several topics within vaccine law that policymakers across the country will consider.

Public Health Highlights of President’s FY22 Budget Proposal

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In May 2021, President Biden released full details of the fiscal year 2022 budget. Overall, the budget request combines President Biden's American Jobs Plan, his American Families Plan, and funding priorities for the Pentagon and domestic agencies, for a projected total of $6 trillion. Read more about what the president is proposing in this post.

Summary of FY24 Labor, Health and Human Services, Education, and Related Agencies Appropriations Bill

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Congress released FY24 Labor, Health and Human Services, Education, and Related Agencies appropriations bill.

State and Territorial Environmental Health Directors (SEHD)

State and Territorial Environmental Health Directors (SEHD) The State and Territorial Environmental Health Directors (SEHD) peer group is an organized peer network within ASTHO whose membership includes environmental health leadership from U.S. state, territorial, and freely associated state health agencies. These leaders direct and oversee programs including but not limited to food and water safety, built environment, vector-borne disease, tattoo and body art, toxicology, and environmental epidemiology. Originally convened in 2005, the SEHD peer group strives to advance the practice of environmental public health with the following goals: Develop a national identity and unified voice for state environmental public health practice. Enhance relationships and communication among states and partners. Provide a forum for discussing key and emerging environmental health issues. ASTHO regularly engages the SEHD peer group through monthly calls, regional calls, and the SEHD Annual Meeting. The calls provide opportunities for SEHDs to discuss best practices, new initiatives in their jurisdictions, and major topics of interest. Each year, the SEHD Annual Meeting convenes the peer group to enhance capacity and build partnerships for environmental health programs in the jurisdictions. The meeting aims to increase knowledge of current and emerging environmental health topics through presentations and roundtable discussions, as well as strengthen peer-to-peer relationships through networking and resource sharing opportunities. To learn more about the SEHD peer group, please email the Environmental Health team at environmentalhealth@astho.org. article

Implementing an Environmental Public Health Tracking Program: Challenges and Solutions

In collaboration with CDC, ASTHO launched its EPHT Fellowship Program to support state and territorial health agencies without dedicated federal funding in building tracking capacity. This brief shares solutions from Delaware and Kansas that other states and territories can explore in their jurisdictions.

Cultivating Gen Z as Partners for Healthier Communities

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Cultivating Gen Z as Partners for Healthier Communities astho, association of state and territorial health officials, gen z, young adults, public health campaigns, stronger communities, public health, physically active, gen zers, adults ages, pew research center, members of gen, united states, young adulthood, young people, baby boomers, diverse generation, local communities, digital natives, age 18, people born, entered the workforce, previous generations, birth years, social media, health care, older generations Brandi Hight Bank, Emily Bonaparte, Nick O’Toole ASTHO | The importance of engaging and recruiting Gen Z in public health workforce. As seen in the midterm election results, young adults in Gen Z are a powerful, growing force in electoral politics and our communities. One in every eight voters in this past mid-term election was under age 30. Public health leaders are wise to communicate with this group, as a constituency whose interests—be it climate, economic security, or racial and ethnic equity—often align and intersect with public health. The COVID-19 pandemic introduced many young people to public health for the first time as they witnessed and participated in local response. Interest in public health careers has grown over the past decade, but the desire to contribute spiked during the pandemic. In fact, applications to public health graduate programs applications rose more than 40% in 2021 compared to 2020. Taking stock during pandemic recovery and preparing for the challenges ahead, it is a unique moment to build and strengthen trust in public health with young adults. Why Connect with Young Adults More than 40% of the U.S. population—140 million Americans—is either in the Millennial (born from 1981-1996) or Gen-Z (born 1997-2012) cohort. Not only do young adults have significant influence over our collective future, they also have an uncharacteristically large stake in shaping that future. Debt, the climate crisis, and rapid technology shifts are just a few of the pressing issues waiting for them as they enter the workforce. Young adults are at a nexus of being both digitally native and highly concerned with societal woes. Given their heavy online presence, young adults are a critical audience for public health messaging and a potential powerful amplifier of behavior change and key messaging. Concern over major issues (e.g., mental health care, economic inequality, and racism) primes young audiences to be more aligned with organizations that have a strong mission statement and are passionate about the global good. How To Reach Young Adults It’s not news that young adults spend much of their time online. Young audiences expect public health campaigns to mirror their experience as a consumer, and public health leaders should be familiar with how to develop digital-first approaches. Going digital shouldn’t preclude partnerships and in-person events, but a strong online presence amplifies community engagement. It’s important to define your audience and which platform best reaches them. Snapchat, TikTok, and Instagram rank highest in usership for young audiences, while Baby Boomers (or, simply Boomers) mostly utilize Facebook and YouTube. It’s critical to know both which platforms to use and how to convey your message. A few rules include: Make content digestible, visually appealing, mobile friendly, and video-based. Engage young audiences in co-creating products and messages on issues that affect them. Ask engaging questions, use hashtags, and invite engagement with your organization. Don’t be afraid to think outside the box! Consumer brands often create a noisy online environment and best practices mandate a social media presence. It’s more important than ever to ensure audiences can hear your “voice” and find your content. Luckily, public health officials have two important tools: authenticity and a social mission that naturally connects with many Millennials and Gen Z. These are strong competitive advantages that allow public health messaging to resonate with young audiences and cultivate their trust and engagement in building healthier communities. website yes