Public Health Communications for Impact: Approaches to Strengthening Infrastructure
Public Health Communications for Impact: Approaches to Strengthening Infrastructure Effective communication is not just about messaging. It depends on strong systems, resourcing, and coordination behind the scenes. As health departments face increasing demands to demonstrate impact, communicate value, and navigate complex environments, communications stands as a foundational public health capability. This webinar explores how public health agencies can strengthen their communications infrastructure to improve reach, effectiveness, and sustainability. The Public Health Communications Collaborative's newly published Overcoming Challenges & Leveraging Strengths: Action Guide for Communicators at Public Health Agencies, which outlines evidence‑based strategies for organizing and operating effective public health communications functions. Health department panelists share real‑world examples of how these approaches show up in practice by highlighting systems, roles, and processes that support clear communication about public health programs and investments. Together, the session will reinforce communications as intentional, resourced work that underpins successful public health practice. Speakers Amanda Kwong, MPH: Director, Public Health Communications Collaborative, de Beaumont Foundation Christina Floyd, MPH: Deputy Director of Public Health, Detroit Health Department Maura Fitzgerald, MPA, MSOL: Chief Marketing Officer, Connecticut Department of Health Luisa Hansen, MPH: Public Information Officer, Utah Department of Health and Human Services Resources Slide Deck (PDF) Overcoming Challenges & Leveraging Strengths | Public Health Communications Collaborative Transcript - Video - Public Health Communications for Impact: Approaches to Strengthening Infrastructure OE22-2203 PHIG article yes